We are a small team of industry insiders, that having spent most of our adult life in fashion, lifestyle and luxury retail at some of the largest companies in the world, kept coming back to the same (obvious) question: Why is quality so expensive?
Now, we started thinking. Is it possible to create a scenario where customers get access to responsibly made products of the highest quality that they truly need and want, at fair prices? That at the same time can form a healthy and reliable long-term business?
What we realised is this: If we change our business model to a subscription-based service instead, it would mean that we won't be dependent on making money off what we sell, and can instead live off the monthly fees. That means we can focus fully on quality and long term relationships with our members, instead of short term profits.
So... we decided to put our ideas into practice.
Allow us to introduce The Singular Society, an innovative new brand that offers products as a service. Our members get exclusive access to responsibly made products of the highest quality and design from some of the world’s best manufacturers – at the price of what they cost to make. No shortcuts, no markups, full transparency. Our idea is to help people buy less by enabling them to buy better (which, genuinely, is an idea we believe in). It's better for you, it’s better for us. It’s better for everyone.
Our concept is to offer products as a service, rather than a source of income, through a subscription-based model. Where the money spent goes into the actual product, instead of everything surrounding it. It enables our members the chance to buy state of the art life essentials to feel good about, at prices that makes sense.
If you are in Stockholm, come visit us at our flagship store at Gamla Brogatan 28, or shoot us an email at firstname.lastname@example.org if there is anything that you're wondering about. We realise it's a lot to take in, and love to tell you more about how it works.
Welcome to the next generation of retail!
The Singular Team.
Ps. Don't forget to sign up to our waiting list. As Singular is in a soft launch new members will be accepted gradually, and we look forward to be able to invite everyone who wants to sign up as soon as possible.
You can read more about our membership subscription plans here.