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We are a small team of industry insiders who, that having spent most of our adult life in fashion, lifestyle and luxury retail at some of the largest companies in the world, kept coming back to the same (obvious) question: why is quality so expensive?

It got us thinking. Is it possible to create a scenario where customers get access to responsibly made products of the highest quality that they truly need and want, at fair prices? That at the same time can form a healthy and reliable long-term business?

What we realised was this: if we change our business model to a membership-based service instead, it would mean that we wouldn't be dependent on making money off what we sell and can instead live off the monthly fees. This means we can focus fully on quality and long-term relationships with our members, instead of short-term profits.

So... we decided to put our ideas into practice.

Allow us to introduce The Singular Society, an innovative new brand that offers products as a service. Our members get exclusive access to responsibly made products of the highest quality and design from some of the world’s best manufacturers – at the price of what they cost to make. No shortcuts, no markups, full transparency. Our idea is to help people buy less by enabling them to buy better (which, genuinely, is an idea we believe in). It's better for you, it’s better for us. It’s better for everyone.

Our concept is to offer products as a service, rather than a source of income, through a membership-based model where the money spent goes into the actual product, instead of everything surrounding it. It provides our members with the chance to buy state-of-the-art life-essentials to feel good about, at prices that make sense.

If you are in Stockholm, come visit us at our flagship store at Gamla Brogatan 28, or shoot us an email at if there is anything that you're wondering about.

Welcome to the next generation of retail!

The Singular Team.

You can read more about How it works here.

Singular Society is a part of the H&M group.