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Why is quality so expensive, and accessible to so few? Singular Society is a new innovative membership-based brand that offers premium products at the price of what they cost to make.

Our ambition is to maximize value and minimize the impact. We want to offer more people access to premium products that make everyday life better, and last longer, at prices that make a difference.

By paying an annual membership fee (950 sek/year) you get exclusive access to unique and responsibly made products of the highest quality and design – at the price of what they cost to make, entirely without markups. State of the art life essentials, ranging from kitchenware and home decor to clothing and accessories. No shortcuts, no markups, full transparency.

Our members save at least 50-80% from what it would normally cost to buy comparable products in traditional retail. It also means we can minimize overproduction (the biggest environmental challenge we as an industry need to tackle), with full transparency. It's simply a healthier and more responsible way of consuming, where everyone wins.

If you are in Stockholm, come visit us at our flagship store at Gamla Brogatan 28, or shoot us an email at if there is anything that you're wondering about.

You can read more about How it works here. Singular Society is a part of the H&M group.

Welcome to the next generation of retail!