A new home for the Singular Society world is open, bringing together clothing, home decoration, pantry essentials, flowers, café experiences, books and the membership community under one roof at Birger Jarlsgatan 28 in Stockholm.

Singular Society was founded on a simple idea: to create the things we genuinely want and need in our everyday lives – without traditional retail markups. For years, that idea has shaped our collections of clothing, interiors, and everyday essentials focusing on quality materials and timeless design. With our first flagship store, we now expand that world further.

Built as a physical home for our members, the design has been developed in collaboration with Hultman–Vogt architects and interior designer Daniel Östman. The space brings together the different parts of our brand in one place – from wardrobe and living to coffee, flowers, pantry staples, and shared community experiences. Across approximately 630 square meters, the store is presented room by room, allowing visitors to move through the different parts of the Singular world, with large windows overlooking Humlegården and Birger Jarlsgatan.

Singular Society is about more than pricing and business models – and to fully understand our brand, you need to experience it in person. The flagship store has been created as a tactile introduction to our philosophy: fewer, better things, and fairly priced through our membership model.

Alongside the full Singular Society assortment, the space will host events, launches, seasonal experiences, and new services developed exclusively for members over time. A physical home for the community – and the next chapter of Singular Society.

THE CAFÉ

Our café is located at the entrance from Humlegården. Together with the world champion baristas from Standout Coffee, we will serve carefully sourced coffee alongside freshly baked pastries and sandwiches from BAK, celebrated for their craftsmanship and traditional baking techniques.

For lunch, we will offer daily seasonal salads together with Bockholmengruppen, the restaurateurs behind institutions including Nybrogatan 38, Paraden, and Brasserie Hötorget.

We want the café to become part of people’s everyday routines – whether that means a morning coffee on the way to work, lunch in the sun by Humlegården, or picking up flowers and pastries on the way home. Membership price for a cappuccino and a croissant will be 25 SEK each.

Weekly Flowers

Every Thursday morning, freshly cut seasonal bouquets will arrive every week. By working directly with the importer rather than through traditional wholesale channels, we are able to offer fresher flowers at a significantly better price – staying true to the Singular Society philosophy of reducing unnecessary intermediaries wherever possible. Rather than large mixed arrangements, the bouquets will focus on a few carefully selected flowers in season, and will be available every Thursday in-store.

Pantry

The flagship store will also introduce our first deli and pantry assortment. The selection brings together curated staples and delicacies from renowned producers such as Ortiz, Casa Marazzo and Fabbri. The pantry reflects the same principles that define the rest of Singular Society: exceptional products, best-in-class value.