One single variety bouquet at its seasonal best, at a price you will not find anywhere else.

Every Thursday morning, freshly cut seasonal bouquets will arrive at our new store at Birger Jarlsgatan 28 in Stockholm. For our opening week, we offered 15 peonies for 300 SEK. Going forward, the flower of the week will change with the season. Rather than large mixed arrangements, each bouquet will focus on a single variety at its peak.

Like every category we introduce, the question remains the same: how can we create more value for our members? In the flower industry, the answer is relatively straightforward. By working directly with flower importer APH rather than through traditional wholesale channels, we can offer fresher flowers at a significantly better price, while staying true to the Singular Society philosophy.

"I dare to say that you will not find the same flower quality at the same price anywhere in Stockholm," says Erik Zetterberg, Creative Director and Co-Founder of Singular.

Founded in 1899, APH is Sweden's leading flower importer, sourcing cut flowers and greenery directly from some of the world's most important growing regions, including the Netherlands, Kenya, Colombia, Ecuador, Italy and France. Their longstanding relationships with growers allow flowers to move quickly from cultivation to store, preserving both quality and freshness.

The result is simple: seasonal flowers, sourced closer to the grower, spending less time in transit and arriving fresher in the vase.

To see which bouquet is available each week, follow our Instagram stories every Thursday at @singular_society.

Care advice: Keeping your flowers fresh

Use a clean vase. Make fresh diagonal clean cuts on your stems and pop them in your vase with cool water. The woodier/harder stems usually prefer a warmer temperature, your juicier stems like it cooler. Change the water every few days, cut the stems again when you do this. Do not place the flowers close to your fruit bowl, and if you can place them in a slightly cooler room overnight then do so.