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Laundry Guide

Keeping up with new science

Doing laundry is one of those chores most of us learn as kids, and then we stick to our guns forever and ever. But washing clothes is a field where there’s been tremendous development, and we should keep learning to improve our skills, and our ability to choose working materials. Because we don’t want to miss out on the science that makes our clothes last longer. Do we? Here are some basic tips that will keep your clothes so fresh, so clean Outkast would be proud.

 

Temperature – 30 is the new 40, and 40 is the new 60.

Cold water is more gentle on your clothes, and it conserves energy, which is great for the planet – and your wallet. Consequently you will extend the lifespan of your favourite garments, towels and those sheets made from egyptian cotton by skipping old rules about cold water for darks, hot water for whites and insanely hot water for bedlinen. With help from new liquid detergents (like The Singular Society series) and modern washing machine technology you can keep it cool all the time (almost) and still get the desired effect. But as always, if you want to give that pillowcase the hotter-than-hell-treatment after you’ve been sick, feel free to do so.

 

Cycle length – The shorter, the better 

The less time garments spend being spun around in the wash, the longer they'll last, which basically means: always go for the shortest cycle to get the job done. We solely use the quick wash program, approximately 60 minutes, and are more or less always satisfied with the result.

 

Detergents – Go for liquid

Liquid detergent dissolves better than powder and is the mildest choice for both hand and machine washing. And be specific when choosing detergent type. The Singular Society series consists of five different detergent types, all with different qualities. “Dark Restore” or ”Color restore” enhances the pigmentation of your clothes, while ”Delicate wool & cashmere” will be gentle with your sensitive materials. And for sensitive skin, like your kids’, simply use ”Sensitive”.  

 

Cashmere and wool – Dry flat  

Wools, including cashmere and merino are prone to felting and shrinking when washed, so treat them with care. Use ”Delicate wool & cashmere detergents”, a garment bag, your washing machines wool program, 30 degrees max, short washing and no centrifuge or tumble drying. Then lay it out on a bath towel on a flat surface and let it dry, letting the towel absorb all of the water. Make sure to not stretch it. You can also wash cashmere by hand.

 

Silk – Wash by hand

Avoid machine washing if possible, but if you decide to do so anyway, go for Delicate wool & cashmere detergents”, make sure to use a garment bag, and no centrifuge or tumble drying. When hand-washing your silk make it a very short operation, as silk doesn't benefit from overexposure to water. Use cool water and keep the water temperature consistent.

 

Conditioner – The softmaker

We do love soft clothes. So we developed a conditioner that’s safe to use and kind to our planet: non toxic, organic and biodegradable. It’s also free from petroleum, phosphate and the controversial chemical phtalate. With that said: to increase the lifespan of your clothes you should avoid using conditioner on certain garments and fabrics such as atleisure, water-resistant items and synthetic fabrics like polyester or anything containing elastane and nylon. The conditioner can also reduce the absorbency of your towels if you over use it.

 

All our products are petroleum free, phosphate free, phtalate free, biodegradable
and manufactured in a climate neutral factory in Sweden.

 

Cotton Flower, 750 ml liquid form.
The sensitive and highly effective formula softens the fabrics as well as reducing wrinkles and static cling.

Cotton Flower, 750 ml liquid form.
The triple-concentrate formula removes stains as well as preserves, protects and enhances the textiles original colors.

Cotton Flower, 750 ml liquid form.
The triple-concentrate formula removes stains as well as preserves, protects and enhances the textiles original darkness.

Cotton Flower, 750 ml liquid form.
Especially suited for delicate, wool and cashmere garments. Add a little bit of sodium carbonate or baking powder for a natural bleaching effect. The triple-concentrate formula whitens, brightens, preserves color and removes stains.

Cotton Flower, 750 ml liquid form.
The triple-concentrate formula whitens, brightens, preserves color and removes stains.

Sensitive Organic, 750 ml liquid form.
Gentle to the skin and tough on stains. Our Scent Free Laundry Detergent Sensitive Organic is for everyone that prefers their detergent unscented. it’s extra sensitive and made in a 100% organic formulation. It’s especially well suited for people with sensitive skin, kids and babys. The triple-concentrate formula whitens, brightens, preserves color and removes stains.